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So What’s A Brand, Anyway?

When we hear about brands, many often confuse the term with things like logos, slogans, or other recognizable marks, which are marketing...

Blockchain - A Refined Future For Everyone

Blockchain technology, launched 10years ago by an unknown person under the pseudonym of Satoshi Nakamoto provides one of the most secure,...

Search Engines-Making The World Better For Online Searchers (Revolutionising The Global Market Pt 2)

A Search Engine is an Internet program that rapidly searches and identifies items in a database that correspond to keywords or characters...

Google: Revolutionising The Global Market

Imagine having a special ‘middleman’ who is connected to all your potential clients in the world in an effort of a single click. Are you...

Augmented Reality: The Past, The Present, The Future

Augmented Reality Augmented Reality (AR) has come a long way from a science fiction concept to a science-based reality. Today, things...

Getting The Right Market Through YouTube

It all started in the 2004 Super Bowl incident when Janet Jackson's boob was exposed during her performance. A curious college student...

What Can We Expect In The Digital Marketing Space in 2021?

Goodbye and good riddance to 2020. The global pandemic has made an impact on every business. With the global disruptions of the Covid 19...

Top digital marketing trends and predictions for 2021

Equality, data ethics, and reaching the at-home consumer are just some of the topics on marketing agendas for 2021. But what other...

How Covid-19 is shaping digital transformation

Covid-19 is already massively altering humanity and our global economy. There is no doubt that this pandemic will have widespread and...