Overwiew

This course has been designed for those who want to understand the key elements of building an effective digital marketing campaign. Covering best practice and using case studies throughout, the session offers a practical guide to the core techniques in digital marketing. Online tools and reference materials are highlighted throughout, enabling delegates to leave with solid hands-on knowledge that they can implement immediately upon return to the office.

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Learning Outcomes

On completion of this course you will be expert in:

  • Creating and/or improving a strategy for measuring and improving digital media effectiveness

  • Review current approaches and identify areas for improving performance

  • Search Engine Optimization (SEO)

  • Pay Per Click (PPC) Advertising including Google AdWords, LinkedIn Ads, Facebook and Instagram Ads

  • Social media marketing tips and tools for Facebook, Twitter, Instagram, Content Marketing, etc.

  • Online advertising including ad networks and behavioral targeting

  • Optimizing website and blog content and copy

  • Digital Marketing Strategy and Planning

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