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Getting The Right Market Through YouTube

Updated: Jun 1, 2021


It all started in the 2004 Super Bowl incident when Janet Jackson's boob was exposed during her performance. A curious college student called Jawed Karim could not easily find the video clip of the event online, which led to the idea of a video sharing site. If you’ve ever watched a video online, there is a good chance it was a Youtube video. Today, many marketers find the platform extremely rewarding in advertising(Ads) their products and services. Further down this essay, I'm going to show you how you can run your youtube ads efficiently and effectively by using targeting.

Youtube is a free video sharing website that makes it easy for users to watch, create and upload online videos. Youtube, was originally created in 2005 by three former PayPal employees- Chad Hurley, Steven Chen and Jawed Karim. A year later, in November 2006, Google bought Youtube for a whooping 1.65 billion US Dollars. According to Alexa Internet Rankings, YouTube is the second most visited website in the world after Google Search. I rem